Laura Simpson

Award-winning game designer and UX/UI consultant with 10+ years of professional experience creating intuitive, engaging, and commercially successful digital experiences.

About Me

I bring a unique combination of digital product design expertise and analog game design sensibilities to create intuitive, engaging, and commercially successful gaming experiences. With extensive experience in UX/UI design across multiple platforms and industries, I help game developers create seamless player experiences that keep users coming back.

Services Offered

Game UX/UI Design

  • Create intuitive and engaging user interfaces for digital games
  • Design comprehensive user experiences that support core gameplay mechanics
  • Develop information architecture that enhances player immersion
  • Craft wireframes, prototypes, and responsive designs
  • Optimize UI for various devices and screen sizes
  • Implement accessibility standards for inclusive gaming

Game Design Consultation

  • Refine game mechanics for improved player engagement
  • Balance complexity with accessibility for target players
  • Create cohesive visual design systems
  • Develop user testing methodologies
  • Implement data-driven design improvements
  • Provide expert guidance on industry best practices

Cross-Platform Integration

  • Design seamless experiences across digital and physical game components
  • Create consistent brand identity across platforms
  • Develop companion apps for traditional tabletop games
  • Design intuitive onboarding experiences for new players
  • Enhance digital translations of physical games
  • Bridge analog and digital gaming experiences

Award-Winning Games

Companions' Tale

A cooperative storytelling game where players create the epic tale of a hero's journey, focusing on the companions who helped them along the way and how the hero impacted their world. The game uses a unique map-building mechanic combined with storytelling prompts to create rich, collaborative narratives.

  • Indie Groundbreaker Game of the Year 2020
  • Nominated: Indie Groundbreaker - Most Innovative
  • Nominated: ENnies Game of the Year 2019
  • Nominated: ENnies Most Beautiful 2019

Driving to Reunion

A nanogame that explores interpersonal relationships and emotional journeys through a compact, evocative play experience. This game was featured in the #Feminism anthology, which showcases games that explore feminist themes through accessible game mechanics.

  • Featured in anthology that won Indiecade Silver 2015

My Approach

I combine systematic thinking with creative problem-solving to deliver exceptional gaming experiences that engage players while meeting business objectives.

1

Discovery & Research

Understanding core gameplay mechanics, target audience, competitive landscape, and business objectives to establish a solid foundation for the design process.

2

Ideation & Conceptualization

Creating innovative solutions that enhance player engagement through collaborative workshops, sketching sessions, and rapid prototyping techniques.

3

Prototyping & Testing

Validating designs through iterative testing with real players, gathering actionable feedback to refine and optimize the gaming experience.

4

Implementation & Refinement

Collaborating closely with development teams to ensure design fidelity, while continuously improving based on user feedback and analytics.

Impact & Results

My work has consistently delivered measurable improvements across both digital products and game design projects. Here's the impact I've created for previous clients:

20%

Reduced data entry time per inspection in mobile apps

25%

Increased mobile customer usage in first year of release

55%

Reduced overall inspection time for field agents

10%

Higher assignment completion rates through improved UX

Tools & Technologies

Figma Sketch Adobe Creative Suite HTML/CSS React Rapid Prototyping User Testing Game Balance Analysis Information Architecture Wireframing Design Systems

Ready to Elevate Your Game?

Contact me to discuss how I can help enhance your game's user experience and drive player engagement. Whether you're developing a digital game, a tabletop experience, or a hybrid platform, I can help you create intuitive, engaging experiences that keep players coming back.

Get in Touch